PCB's Big Step to Enhance its Digital Presence

The Pakistan Cricket Board (PCB) has decided to launch its own streaming platform for Pakistan cricket fans. This is a major step by PCB and much needed to increase its digital footprint in Pakistan. The streaming will be based on the OTT streaming platform. 

PCB has already advertised for hiring expertise in digital platforms, and they will hire based on tenders submitted by the companies. PCB is looking for the best companies that must have digital platform experience. Moreover, even international firms can submit tenders. The tender submission deadline is on 5th March, and whoever is interested must submit by 5th March.

PCB wants not only Pakistani citizens to stream their content, but it wants it to be at the international level, and it wants it to be a globally watched streaming platform. They will have exclusive content like every streaming company does, and it will help PCB to earn more revenue, and it will also increase Pakistan's cricket viewership.